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One common issue faced by every charity is how to create a case for core fundraising. These vital funds are integral to your ability to operate; it is these donations which will ensure that you continue to receive the income needed to keep computers and software up to date, the roof in good repair and the lights and heating on.

Email and direct mail are two completely different methods of fundraising. Yet interestingly, many of the mistakes made in direct mail are also being made in email. When you need to raise money for your organisation email marketing becomes serious business, so it’s important to ensure you’re not making these mistakes.

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One great way to get noticed as a charity is to figure out quirky ways to raise money that get people involved and that inspire the donations you want. From slightly off to downright strange, your group can get their inspiration from others who have gone a different route with raising funds. Events such as these are an especially effective way of engaging your corporate supporters by encouraging their workforce to become actively involved in fundraising.

Facebook’s new “donate” button promised to make it much easier for people to donate to their favourite charities. According to one test, however, the results were not as positive as was hoped. A UK Facebook page having over 400,000 likes and 100+ new likes weekly reportedly didn’t generate any donations in the first month of displaying the button, nor did it receive many clicks.

Is it really true that the rich are getting richer? Well, if you look at the most recent Rich List, you’ll see that the flow of money continues to be in favour of the few. But with new fundraising regulations that threaten to place the retention and recruitment of donors in jeopardy, how possible is it to attract the support of that elusive 5%? The good news is that building quality relationships with major donors is definitely within your reach.

When creating your fundraising messages, you not only have to ensure that your charity stands out from the rest, but you also want to alert as many people as possible to your cause and keep them engaged.

One of the most common challenges faced by UK charities is the proper and efficient handling of the volumes of supporter data they’ve collected, especially since the introduction of the EU General Data Protection Regulation. With the possibility of a revision to the Electronic Communications Directive, it will become even more crucial to not only understand consent in all its forms but have a system in place to manage the individual contact and privacy preferences of donors.

One of the best things about running a charity is that when it comes time to think of a new way to get donations, the only limit is the imagination. There are many different ways to raise funds for your cause through community fundraising, whether it be car boot sales, outreach to churches or group events. But the common thread running through them all is empowerment.

Charities are run differently, depending on the continent you’re on. And it’s these differences which can help us to learn more about what inspires giving, as well as teach us how to measure those crucial factors which ultimately attract more donations.