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Managing Donor Subscriptions with CRM Software

In addition to helping charities manage donor contacts, CRM software for charities can also be used as a full membership solution, allowing for the management of crucial tasks like donor subscription management. Indeed, virtually all aspects of subscription management can be effectively handled within the CRM.

Renewal

CRM software is powerful enough to handle the renewals of multiple donor subscriptions. The collection date of the renewal will be set and then all the renewals due will be processed. Reminders can be sent in bulk and those who have not renewed can be lapsed after a chosen time limit.

CRM software can also manage Gift Aid collection, greatly increasing income for your organisation.

Subscription Levels

If your organisation offers different subscription levels, you can use CRM software to not only keep track of when these amounts are due, but also intuitively detect a donor’s current subscription level and offer them the option of either upgrading or downgrading their subscription. Donors will appreciate your attention to their changing financial needs, as well as the freedom to change their preferences at any time without obligation.

Inter-Member Links

CRM software can also help you to see, analyse and market to donors by revealing their connections with other donors. For example, you can utilise CRM to monitor donors, offering incentives to those who’ve inspired other donors to subscribe. Then, CRM software can be used to track the progress of these new donors as well.

Retention

With average donor subscription dropping below 50%, retention is crucial. And CRM can assist with donor retention by helping you keep them engaged on a regular basis. The data retained by the software can help give you an all-around view of the individual donor, alerting you to any feedback which indicates their level of satisfaction with their subscription.

Groups

Donors who exist in groups, such as workplaces or other community organisations can also be managed with the use of CRM software. All donors in a group can receive a single listing with their organisation name, and then be sent group communications instantly and simultaneously.

Effective Management of Change

Changing a donor’s address or other contact details is simple and can also be done by the donor online. This helps you to avoid sending communications to an inaccurate address, saving you money on materials, as well as time in trying to contact the donor for their updated information.

When the time required for the manual management of donor subscriptions alone is taken into consideration, it quickly becomes clear just how valuable a CRM can be. When a software solution is being used to manage donor subscriptions, more time can be spent on ideas for new donor attraction and additional donation campaigns.